2022-02-17
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Yuncture News

Yuncture Investinvesting in Vividye – Revolutionizing the textile industry!

Yuncture Invest is making another investment, this time in the Chalmers-based company Vividye. The company has developed a dyeing and bleaching technique for textiles that offers the possibility of giving garments a new life instead of being discarded. This way, it is both cost-saving and reduces climate impact.

Vividye was founded in 2020, but has already gained attention by, for example, winning Textilia's sustainability prize and HM/Elles "Conscious Award". Now the company wants to take the next step and has therefore completed an investment round. In addition to Yuncture Invest, Chalmers Ventures, Almi Invest, as well as angel investors Louise Lundin and Elisabeth Lundgren will also invest.

Johanna Nissén Karlsson, co-founder of Vividye, on her thoughts regarding Yuncture Invest and the established partnership: "We are incredibly happy to have Yuncture on our growth journey. This enables us to accelerate our business and approach a full-scale product."

"This enables us to accelerate our business and move closer to a full-scale product."

Gustav Larsson Utas, also a co-founder of Vividye, adds: "When we met Christoffer at Yuncture in May 2021, it felt good right from the beginning, and we quickly knew that we wanted to have them in Vividye."

Christoffer Rydhede, CEO of Yuncture Invest: "We got a very good feeling about Vividye right away, of course thanks to the ethically defensible idea, but equally based on the personality level when we met Johanna and Gustav. And it's a feeling that has only been reinforced every day. There were many interested actors who wanted to invest, so I am very happy that Vividye chose to move forward with Yuncture Invest as a partner!"

Vividyehas developed a technique for dyeing and undyeing textiles. The technology is based on Chalmers research and is operated by Johanna Nissén Karlsson and Gustav Larsson Utas. More specifically, a technique is used to apply textile prints of all types of colors and designs on textiles. Unlike other dyeing methods currently in use, Vividye is designed to facilitate the removal of color that one no longer desires on the textile.

Yuncture Investis directed towards exciting startup companies in need of capital and an active investor. The company has extensive experience in investments, both in small and medium-sized companies and in various industries. The investments in Yuncture can come from Yuncture's own business incubator, as well as external startup companies.

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