Yuncture Invest starts an investment company within retail.

Together with Mats Bejmyr, Yuncture Invest is starting a industry-specific investment company. Through the company, they will invest together in exciting startups in industries such as retail and Foodtech. Unlike Yuncture Invest AB, where they target a broad range of industries, they choose to focus on the areas where Mats has expertise in with the new investment company.

Yuncture has successfully supported and coached startups since 2017, both through their free incubator program and through investments. The idea for this new venture arose after Mats Bejmyr mentored the candy queen Sara Serray, who participated in Yuncture's incubator with her startup company Wellibites in 2018. Read more about Sara's time in the incubator here.

Mats has a solid background in retail with leading roles at major companies such as Cederroth and Axfood, including being CEO of one of the subsidiaries. In recent years, he has also run his own recruitment agency in the retail sector and has been CEO of Maten É Klar, where TV chef Tareq Taylor is one of the founders.

Yunctures CEO Christoffer Rydhede on the new initiative:

"To be able to combine Mats' fantastic specialist skills and experiences with Yunctures' general business knowledge and network feels really exciting. We have known Mats for a long time, and it will be both exciting and fun to work closer with him."

Keep an eye out for our company name launch, which will be announced soon. Furthermore, the company's first investment has already been made - and that will also be presented shortly!

For more information, please contact:

Mats Bejmyr
mats.bejmyr@movementselect.se
070-548 48 81

Christoffer Rydhede, CEO and co-founder of Yuncture
Sure! However, "christoffer@yuncture.com" is an email address and not a phrase to be translated. Could you please provide the Swedish text that you'd like me to translate?
070-495 23 61 (telephone number)