Get to know the company Easy Education.
Easy Education is a very exciting company that participated in our incubator program in spring 2019. We have had the opportunity to ask some questions to the two founders, Gustav Ahlm and Alexander Sager. Here they talk about their business idea, how their time in the incubator was, as well as the future challenges they face.
Tell us briefly about the company and the business idea:
Easy Educationis a startup company that collects digital educational material on one and the same study platform. We target students who are studying a post-secondary education. The purpose is to offer cheaper and more accessible course materials, with individual adaptation in focus.
How did it look for you before the time in?the incubatorUnfortunately, you did not provide any text to be translated.
We met in high school and became close when we played hockey together. Later, we started a company together, and that's when our shared interest in entrepreneurship sparked. Since then, we've always said it would be fun to run a company. After that, both of us started immediately jotting down any business ideas that popped into our head on our phones.
One day we sat down and went through the ideas. However, none of us thought they were any "genius ideas" directly. But after a while, we talked about Alex just starting to study and that it was both expensive and difficult to get hold of course literature. It was after that we started searching around and noticed that there was a lack of a provider offering digital course literature.
What did Yuncture contribute during your incubation period?
We were so "fresh" that we had no idea that there was a tight startup network in Gothenburg. Yuncture opened up the doors to their premises, to the startup network, and the knowledge they themselves possess. When we received so much support, it put pressure on us to achieve the goals we had set for the incubator period.
After 5 months in the incubator, we had a business plan and a platform in place, which we started piloting. Actually, the whole foundation of the company. Another thing that was important for our success was the collaboration with the advisors we were assigned by Yuncture. They made us look for more, maybe better options, instead of locking ourselves onto the first idea.
Where do you stand today and what are your next challenges?
A big challenge for us is to choose the most effective way to the market. We are starting to get ready to get there, but the question is just which path is best for us. It's an exciting journey ahead of us. If you want to follow it, you can find us on Instagram, Facebook, and LinkedIn where we go by the name @easyeducationsweden.
